Welcome to Elder Goat Products, a veteran-owned and operated brand where unique Chief Petty Officer (CPO) apparel and Chief Pride gear come to life!

Our mission is simple: to create bold, one-of-a-kind designs that celebrate the rich heritage and camaraderie of the Navy’s Chief community. Owned and operated by an Active Duty Master Chief with a passion for design and creativity, Elder Goat Products is more than just a brand—it’s a labor of love that merges military tradition with modern, personalized style.

As a Master Chief with years of service, I’ve always admired the pride and legacy of the Chief Petty Officer community. This admiration inspired me to design products that reflect the dedication, humor, and uniqueness that define CPOs. Every T-shirt, sticker, and product is thoughtfully crafted with Chiefs in mind—whether you’re looking for retro, rad graphics or exclusive, creative gear that highlights your CPO pride.

We’re proud to be a veteran-owned business bringing fresh, innovative designs to the Chief community. Please note that while our products honor Navy traditions, the views and items offered by Elder Goat Products do not represent the U.S. Navy or Military. Our gear is crafted to celebrate the unique bond and traditions of the Chief ranks with a style you won’t find anywhere else.

Whether you’re active duty, retired, or simply showing support, Elder Goat Products is your destination for authentic, custom-made CPO gear. Explore our shop, discover designs that reflect your pride, and join us in honoring the legacy of Navy Chiefs—one design at a time.