About Elder Goat Products – Bold Designs, Rich Tradition

Welcome to Elder Goat Products, where Chief Petty Officer (CPO) pride meets creativity and tradition! Founded by an Active Duty Master Chief with a passion for design and storytelling, our brand is dedicated to crafting bold, one-of-a-kind gear that celebrates the legacy, camaraderie, and strength of the Navy’s Chief community.

Elder Goat Products isn’t just a business—it’s a labor of love, born from years of service and a deep admiration for the CPO Mess. Every product is thoughtfully designed with Chiefs in mind, blending military tradition with modern, personalized style to create apparel and gear that you won’t find anywhere else.

A Master Chief’s Vision

As a Master Chief with two decades of service, I’ve had the privilege of witnessing the incredible pride, humor, and resilience that define the Chief Petty Officer community. This inspired me to create a brand that reflects everything I love about the Mess—our heritage, our bond, and our unique sense of humor.

From retro graphics that bring back memories to exclusive designs that highlight the CPO journey, every piece of Elder Goat gear is crafted to honor the dedication and legacy of Navy Chiefs. Whether you’re a “Baby Goat” starting your journey or a seasoned leader, our products are made to resonate with your experience.

Veteran-Owned, Chief-Driven

Elder Goat Products is proud to be a veteran-owned and operated brand. Our mission is simple:

  • Celebrate Chief Pride: Unique, creative designs that honor the spirit of the CPO community.

  • Support Tradition: Products inspired by Navy values and the legacy of the Mess since our beginning on April 1, 1893.

  • Deliver Quality: High-quality gear, made with care and crafted to last.

While our designs are deeply rooted in Navy traditions, please note that the views and products offered by Elder Goat Products are not affiliated with or endorsed by the U.S. Navy or Military.

For Chiefs, By Chiefs

Whether you’re active duty, Reservist or Retired Goat, Elder Goat Products is your destination for authentic, custom-made CPO apparel and gear. Our designs are more than just merchandise—they’re a celebration of the unique bond and traditions of the Chief ranks.

Explore our shop, discover designs that reflect your pride, and join us in honoring the legacy of Navy Chiefs—one bold, creative design at a time.